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Meet Flexi Africa, the Rotary Revolution of Zimbabwe Markets

In News

Flexi Africa is a boundary-breaking new ecommerce platform designed specifically for African vendors. It was built to help this underserved population take advantage of the growing market for digital sales and shipping-based fulfillment. At the same time, it offers the world a consolidated online African marketplace.

Built specifically with small-footprint, tech-unsavvy local businesses in mind, our platform provides the ideal brokerage solution for the 437.5 million internet users across the African continent. Flexi Africa is the solution to Africa's eCommerce drought. With a pan-African catchment area, we are positioned to help Africans buy from other Africans, sell to other Africans, and sell their wares to global markets.

Products from Africa, especially the manufacture of goods such as antique in culture, art, and collectibles are slowly becoming recognized around the world. Most of the time, these products are moderately handmade and also sold locally in the region – to our surprise, there is a reason why those products are not sold worldwide despite their increasing fame. One of the main reasons why these commodities do not evolve effectively in the global market is the lack of a platform to do so. Flexi Africa, a Zimbabwe-based e-commerce platform, addresses the growing interest of products from all over Africa.

Flexi Africa is promoting African retailers and manufacturers to open their own online store on the platform – for the whole. world to see and buy them. Each individual seller has their own freedom to list the items they wish to sell; not only are they limited to antique cultural pieces or pieces of home art, but they can also sell phones, speakers, laptops, or other goods. It is also expected that sellers will take pictures of the goods they wish to sell, along with writing a detailed description so they will not leave shoppers upset.

Flexi Africa is encouraging Zimbabwean vendors to jump on and sell their products, that becomes exports and we want an export driven economy in Zimbabwe to improve the economy and trade deficit as we well as the foreign currency shortages,” he said.

Flexi Africa has since partnered the local unit of global logistics giant, DHL, to facilitate freight for local goods to the foreign market.

“We see a massive interest for local products but what has been missing is a link or mechanism to get those products from here to the rest of the world so we are coming in to bridge that gap,” DHL representative Challenge Nyakuritsika said, adding that their involvement added to the safety of the products.

“One of the inhibitions on e-commerce currently is the security factor and what DHL is giving to this mix is the trust element where customers can track their products from the suppliers till it gets to the intended destination.”

World over E-commerce is fast overtaking traditional shopping models with companies such as Amazon and Alibaba generating millions in annual revenue.
Large traditional retailers are also adopting virtual stores to reach to international customers.

According to a Statista report, e-commerce was responsible for around $2,3 trillion in sales across the globe last year alone while it is expected to hit $4,5 trillion in 2021

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