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E-commerce has emerged as a lifeline for entrepreneurs and small to medium-sized enterprises (SMEs) in Uganda. Online marketplaces and platforms provide a cost-effective and efficient way for local businesses to showcase and sell their products to a broader audience. This has led to a surge in entrepreneurial activities across various sectors, from handmade crafts...

The Rwandan government has been proactive in fostering the growth of e-commerce through targeted initiatives and infrastructure development. The implementation of policies that support online businesses, coupled with investments in reliable internet infrastructure

E-commerce has emerged as a significant player in the economic landscapes of these countries. It acts as a catalyst for inclusive growth by providing opportunities for small and medium enterprises (SMEs) to reach a broader market. In Uganda, Rwanda, and Ghana, the convenience of online shopping is attracting a new wave of consumers.