Privacy policy

Privacy Policy

Last updated: 9 October 2026

Flexi Africa is operated by Flexi Africa International Pty Ltd (ACN 656 889 011) as trustee for the Flexi Africa International Trust (“Flexi Africa”, “we”, “us” or “our”).

This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit www.flexiafrica.com, place an order, contact us, create an account, subscribe to marketing, or otherwise interact with Flexi Africa.

Where the Privacy Act 1988 (Cth) and the Australian Privacy Principles apply to us, we handle personal information in accordance with those requirements. Depending on where you live, additional privacy rights may also apply.

1. Personal Information We May Collect

The information we collect depends on how you interact with us and may include:

  • your name, email address, telephone number and contact details;

  • billing and delivery addresses;

  • order, transaction and purchase history;

  • product preferences, sizes and selected variations;

  • account and login information;

  • communications with our customer support team;

  • information you provide when submitting a review, enquiry or other content;

  • device, browser, IP address, approximate location and website usage information;

  • cookie, analytics and advertising identifiers; and

  • other information reasonably necessary to provide our products or services.

Payment information is generally processed by our payment service providers. We may receive transaction details and payment-status information required to manage your order, while payment providers may separately process payment credentials under their own privacy policies.

2. How We Collect Personal Information

We may collect personal information:

  • directly from you when you place an order, create an account, contact us, subscribe, complete a form or otherwise provide information;

  • automatically when you use our website through cookies, analytics technologies and similar tools;

  • from payment, fraud-prevention, logistics, fulfilment and customer-service providers involved in processing your transaction;

  • from social media platforms or other services when you interact with us through those services; and

  • from other lawful sources where permitted by applicable law.

3. Why We Collect, Use and Disclose Personal Information

We may collect, use and disclose personal information to:

  • process, fulfil and deliver orders;

  • provide customer service and respond to enquiries;

  • manage returns, refunds, exchanges and consumer-law claims;

  • create and administer customer accounts;

  • process payments and prevent fraud or unauthorised transactions;

  • provide order confirmations, shipping notices and other service communications;

  • improve our website, products and customer experience;

  • personalise content and product recommendations where appropriate;

  • conduct analytics and measure website performance;

  • send marketing communications where permitted by law;

  • maintain security and protect our legal rights; and

  • comply with legal, regulatory, tax, accounting or law-enforcement obligations.

4. Cookies, Analytics and Similar Technologies

Our website may use cookies and similar technologies to operate essential website functions, remember preferences, understand website usage, measure performance, support fraud prevention and, where applicable, assist with marketing and advertising.

You may be able to control certain cookies through your browser settings or privacy controls available on our website.

Disabling some cookies may affect website functionality.

5. Marketing Communications

If you subscribe to promotional communications, you may unsubscribe at any time using the unsubscribe link in the message or by contacting:

support@flexiafrica.com

Unsubscribing from marketing does not prevent us from sending service-related communications such as order confirmations, shipping updates, security notices or other messages necessary to manage your transaction.

6. When We May Share Personal Information

We may disclose personal information to service providers and other parties where reasonably necessary to operate Flexi Africa, including:

  • Shopify and other e-commerce technology providers;

  • payment processors and financial service providers;

  • manufacturers, suppliers and fulfilment partners involved in supplying your order;

  • postal, courier and logistics providers;

  • customer-service and communications providers;

  • website hosting, security, fraud-prevention and IT providers;

  • analytics, marketing and advertising service providers;

  • professional advisers such as accountants, lawyers and insurers; and

  • government bodies, regulators, courts or law-enforcement agencies where disclosure is required or authorised by law.

We may also disclose information with your direction or authorisation or where otherwise permitted by applicable law.

7. Overseas Disclosure and International Processing

Flexi Africa operates an international e-commerce business and uses service providers that may process or store personal information outside Australia.

Depending on the service involved, personal information may be processed in countries where our e-commerce, cloud, payment, analytics, communications, fulfilment or logistics providers operate.

It may not always be practicable to identify every country in advance because provider infrastructure and delivery networks can change.

Where Australian privacy law applies, we take reasonable steps in relation to overseas disclosures as required by applicable law.

8. Data Security

We take reasonable administrative, technical and organisational measures designed to protect personal information from:

  • misuse;

  • interference;

  • loss;

  • unauthorised access;

  • unauthorised modification; and

  • unauthorised disclosure.

No website, transmission or storage system is completely secure.

You should also take reasonable steps to protect your account credentials and notify us if you believe your account or personal information may have been compromised.

9. How Long We Keep Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

  • complete transactions and provide customer support;

  • maintain business and accounting records;

  • manage disputes, refunds and legal claims;

  • comply with tax, regulatory and legal obligations; and

  • protect against fraud and misuse.

When information is no longer reasonably required, we may delete, destroy or de-identify it where appropriate and legally permitted.

10. Accessing and Correcting Your Personal Information

You may contact us to request access to personal information we hold about you or to ask that inaccurate, out-of-date, incomplete, irrelevant or misleading information be corrected.

Please email:

support@flexiafrica.com

Provide enough information for us to identify the relevant records and verify your identity where reasonably necessary.

We will respond in accordance with applicable law. In some circumstances, lawful exceptions may apply to an access request.

11. Privacy Rights in Other Regions

Depending on your location, you may have additional rights under applicable privacy or data-protection laws.

These may include rights relating to:

  • access;

  • correction;

  • deletion;

  • restriction;

  • objection;

  • portability; or

  • certain marketing or advertising activities.

To exercise a privacy right that applies to you, contact support@flexiafrica.com.

We may need to verify your identity before processing the request.

12. Privacy Complaints

If you have a concern about how we have handled your personal information, please contact us first at:

support@flexiafrica.com

Please describe your concern so we can investigate it.

We will review privacy complaints and aim to respond within a reasonable period. Where the Privacy Act and Australian Privacy Principles apply, we generally aim to provide a substantive response within 30 days.

If you remain dissatisfied and Australian privacy law applies to the matter, you may be able to contact the Office of the Australian Information Commissioner (OAIC).

13. Third-Party Websites and Services

Our website may contain links to third-party websites or services.

Those third parties operate independently and may have their own privacy policies and practices.

Flexi Africa is not responsible for the privacy practices of third-party websites or services that we do not control.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • our business;

  • technology;

  • service providers;

  • our privacy practices; or

  • applicable legal requirements.

The current version will be published at www.flexiafrica.com, with the updated date shown at the top of this policy.

15. Contact Us

For privacy enquiries, access or correction requests, complaints, or questions about this policy, contact:

Flexi Africa

Operated by Flexi Africa International Pty Ltd (ACN 656 889 011) as trustee for the Flexi Africa International Trust

Email: support@flexiafrica.com

Website: https://www.flexiafrica.com