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Meet Rachel Ankomah! Flexi Africa's newest influencer!
Meet Rachel Ankomah! Flexi Africa's newest influencer! Rachel Ankomah is the founder and owner of Accra Majestics Rugby League Club which is based in Accra. She is also a Ghanaian rugby league enthusiast, content creator and advocates for women in sports. She was the first women's rugby league coordinator in Ghana and a pioneer for the sport in Ghana.

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What Role Will E-Commerce Play In Africa’s Near Future?

Successful digital entrepreneurs in Africa build those contrasts into their business model and create innovative solutions that are tailored to the market. Instead of decrying the lack of infrastructure, they use technology to solve problems that are typically reserved for more traditional forms of infrastructure. For example, in the absence of postcodes to correctly identify delivery addresses, companies may use one-time passwords that are unique per individual customer shipment for delivery authentication and confirmation.

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DIGITAL ECONOMY: E-COMMERCE STAKING BIG ON THE FUTURE OF AFRICA’S ECONOMY

The reaction that trailed the entry of e-commerce into the African market is still fresh in memory for those conversant with events in the industry. The negativity was strong enough to put off timid investors. The naysayers had all available indexes to be right: a continent with over a billion people, majority of whom live in rural settlements with low internet connectivity. The infrastructure needed for such a digital-based venture or future isn’t commonplace on the continent.

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